In recent years, the Latin American fintech ecosystem has experienced rapid growth and has established itself as a key player in responding to the demands and needs of consumers in the region, who demand digital solutions that make their financial lives easier.
In that framework, yesWith more and more people adhering to fintech and take advantage of the benefits they offer. This growth was largely caused by the COVID-19 pandemic, which prompted the digitization of numerous activities and
accelerated the adoption and consolidation of digital finance.
The path and evolution of the Argentine crypto user
According to a report published by the interamerican development bank, IDB Invest and Finnovista, the number of Fintech in the region grew by 112% between 2018 and 2021, with an annual growth of approximately 37%, reaching a total of more than 2500 companies. With regard to Argentina, 279 fintech companies are already operating, 11% of the total in the region.
In addition, Investments in the industry exceeded US$1.6 billion, revealing the growth potential of the sector and the high degree of adoption by consumers. And it is that 36% of the fintech startups surveyed present solutions that involve segments of the population totally or partially excluded from the formal financial system, thus becoming a more open and democratic modality.
Undoubtedly, the consolidation of digital finance broke with the traditional paradigm and began a stage led by finance and the opening to new markets. In addition, its adoption offers numerous advantages to users, in addition to
provides security and comfort.
Non-bank loans: in 2022, almost 10 million people took out loans in fintech
In the same way, andhe payment model in electronic commerce evolved exponentially. Currently, there are multiple online transaction processing systems that allow the integration of a store with multiple means of payment, through the so-called gateways or payment platforms. This trend is based on the fact that consumers seek comfortable, agile and satisfying experiences when buying.
aware of this trend in 2022 we developed our own online payment solution, Pago Nubewith knowledge of the challenges faced by online businesses in Argentina.
The tool is configured as an ally for brands because it is an accessible platform, with no membership fee or fixed monthly costs. To this is added the zero cost for transactions in Tiendanube, which is discounted with the use of this payment method.
* Cloud Payment Leader for Argentina
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