Cannabis is not the creative elixir many expected, according to a series of studies published in the Journal of Applied Psychology (JAP), showing that we can all be equally imaginative. Consumers, however, experience sensations that make their own ideas and those of others see themselves as more creative.
To reach these conclusions, the researchers recruited 191 light users from Washington state. One group was asked to start the study within 15 minutes of taking it. To the second, that they only did it if they were not consumed during the last 12 hours. After reporting whether they felt happy or cheerful, they completed a four-minute exercise that involved thinking of as many creative uses as possible for a brick.
Despite the fact that, as before, consumers were more likely to feel cheerful and rate their ideas as more creative than they were sober, a group of 430 testers found that the 2,141 solutions generated by both groups were equally effective.
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by Pablo Corso
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