Don Johnson and his perennial partner, Phillip Michael Thomas, are sitting down and taking part in a fancy event, north of Miami. The boss appears, Marty Castillo. He talks to them, a girl intervenes, and the shooting breaks out. When everyone runs outside, the action is magnificently beautiful with the bay in the background, the yachts, and Miami Beach as the horizon line.
Well, my photographer Jesús Peña and I found ourselves in the same place where that scene in División Miami takes place. Not only that. Here at Quayside we really saw Don Johnson. Now the sun goes down, and on a Tuesday in early February, we are welcomed by Eduardo Pérez Guerrero, a true Argentine legend who is about to share the malbec that he himself chooses to treat us to.
October 28 has been proclaimed The Day of Doctor Eduardo Pérez Guerrero, in Miami. His wife also holds the privilege. Even Eduardo has the key to the city. Such honors respond to a professional career in which he combined the impulse of Latin culture (icons such as Luis Miguel, or the Los Panchos Trio recorded with him) with humanitarian work practicing law, his academic profession.
But at sunset, when he offers us a few drinks that link him to his Mendoza origins, the theme is precisely a new idea, in which wine culture is combined with music and technology.
“Together with vineyards from my lands, in Mendoza, we are developing a project that began a long time ago with the elaboration of a wine made especially for my wife –the actress and singer Nanci Guerrero– through a characteristic winery family led by the Pedro brothers. and Patricio Santos and the winemaker Juan José Gras”.
The tech touch of the venture consists in the fact that an artist can offer his public a wine made with characteristics that he himself defines and that, in addition, the bottle has a QR code on its label through which music specially composed for the moment is accessed. of the corkage “We are going to offer what we call a musical marriage, developed with world-renowned artists who love the Argentine grape. In other words, you are going to be drinking a wine that combines with the music you are listening to and creates a different experience” adds our host.
It is good to consider that Pérez Guerrero is a voting member of the Grammy Academy in its Latin edition and has won that award several times. But the cross between music and wine occurred to him by virtue of the technological evolution in terms of sound reproduction, whose edges excited him.
“Music is always a phenomenon that fills the spirit. Of course, perhaps some genres that are heard today are not the ones I would choose, but suddenly there are incredible things, like if you scan the QR of a bottle you can listen to the artist’s music via Bluetooth on a very high-fidelity device. What is possible today, until a few years ago it was compensated”.
Even more. Pérez Guerrero imagines that the audiovisual record of the entire recording process of what is heard will be available on the phone of whoever tastes the wine of his favorite artist. Or, perhaps, the way the elixir was made.
That’s why he’s currently developing a demo with his wife, Nanci. “His fans of his are lovers of boleros, so we have arranged some classics, and meanwhile the technology team prepares the website and app to which it will take the tag code. The testing of the product with all its technological details will give way to a limited series of bottles, to then go on the market in March.
Pérez Guerrero smiles with satisfaction and orders another Mendoza Malbec. He gets dark on the Quayside, the exclusive place where we talk. Silence surrounds us, and the host invites us to eat. The photographer despairs: each shot is better than the last, the waves are gentle, the sailboats rock lightly, and the lullaby of the water turns everything into a dream.
Pérez Guerrero is a Pandora’s box. He has another project in his hands in which technology is the protagonist. These are hemispherical bars where you can live a 360 experience watching, for example, football matches, recitals, plays for children, etc.
The reference is not idle, considering that next year the Copa América will be played in the United States, and then also the World Cup. In this sense, it is clear that my interlocutor has the ability to glimpse opportunities.
“There are six projects pointing to the material with which the domes are made, and that gives you the feeling of being on the pitch. In any case, it can be applied to any show experience, beyond sports”.
I also understand that thanks to his fifty years working in the entertainment industry, he easily adapts to each technological advance, and even draws on it to generate new ideas.
“It was thought, until two decades ago –he analyzes reclining in the wooden armchair, with his back to the Miami bay– a streaming by which an artist went out from anywhere to the whole world; the same, it was incredible how the music business model was redefined, with digital platforms… now, even if record stores and records die, what never dies is music”.
The talk continues, it lasts for several hours, and Pérez Guerrero leaves a handful of reflections of those that are not heard in the university. Today, he is lucky to give impetus only to the ideas that make him happy, the projects that excite him.
He has lived, and he has lived a lot. He received tributes and paid tribute to celebrities like Armando Manzanero. She knows that this is the time to enjoy him.
Like when he withdraws the last drink of wine from the glass, and toasts before drinking it.
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