After Shakira and Bizarrap will release their mega hit with a song to rant the relationship between Gerard Piquéher ex-husband, and Clara Chia, specialist reports came out to analyze what happened corporately with the strategies of the firms mentioned in the hit.
The pejorative comparison of two brands and models that are within everyone’s reach with two that are high-end and almost priceless opened a great arc for marketing.
The two companies that were successful were treated with some contempt, they got on the Colombian song and exploited their models to the fullest. They had a great reading and a great communication strategy, with clear and impeccable channels for the target audience.
For a psychiatrist expert, the rugbiers’ statements were “more of a mockery than a regret”
In addition, they measured risks, took time and even used humor to manage their reputation.. Far from finding a problem in pejorative mentions, they found a perfect vein to be on everyone’s lips and increase customer demand.
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