During the last weeks, the internal climate of the front of all He has been demanding a name to head the ballot for the next elections. The Anxieties have only one justification: to be able to take advantage of to Together for Change prior to the closing of the list, and polarizing with Javier Milei.
It is well known that this tripartite front no longer distributes power equitably. Alberto Fernández, the most affected, only fulfills his institutional function and those who are making party and electoral decisions are La Cámpora, Sergio Massa and Cristina Fernández de Kirchner. For its part, the portion of power that belonged to the president seems to have been “taken” by the group led by Máximo Kirchner.
However, lately, Peronism has shown signs of verticalism. Cristina Fernández de Kirchner began to use her communication tools to convey, both to the electorate and within the front, who would be her possible candidates.
A photo of unity in Together for Change, but without López Murphy
In years of electoral generosity on the part of political leaders (remember that Mauricio Macri reason to report that will not be a candidate a president) the vice president once again made it explicit in a letter that will not be a candidate and possibly appeared again on TV to balance his desire for two candidates: Wado de Pedro and Sergio Massa.
Front of all and the candidate
Believing that Cristina Fernández de Kirchner will elect only one of them would lead to a simplistic analysis. of the Argentine political reality. In order to establish a competitive formula, the vice president must guarantee a series of elements that will allow him to retain power within the space.
First of all, the governance. In election years, the economic factor has a high incidence on the vote and the only person capable of guaranteeing the ability to keep the government afloat and not deepen the economic and social crisis is the one who commands the most important ministry of the national government.
By his position, Sergio Massa has the ability to prioritize from the political support, the economic and social interests that allow it to transit the elections and get to the end of the year.
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The second point is the power equity. No member of this coalition should walk away angry. Loss of power and lack of territory it could lead the Frente de Todos to occupy third place in the August elections, a failure that would take a long time to rebuild.
And finally, the electorate has to accept a candidate who manages to build a narrative of continuity from negativity to positivity.
In turn, he will have to face the anti-system posed by Javier Milei and the change of Together for Change. This communication challenge will have to be complemented with an internal acceptance that allows governors and mayors to line up behind the candidate.
The candidate for the 2023 elections it will not be a single nameand the chosen one must be the person who meets the three highlighted elements and who allows him to be uploaded to an electoral strategy that generates empathy, credibility, leadership and governmental autonomy.
*Degree in Public Relations
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