Elon Musk announced the total renovation of Twitter: it will be called “X” and the bird will disappear

He Twitter owner Elon Musk and the new CEO of the platform announced that the social network will get rid of the bird logo, change the name of the platform with the name X and quickly move to payments, banking and commerce.

“X.com now leads to Twitter.com,” Musk announced. “Powered by AI, X will connect us in ways we’ve only just begun to imagine,” Twitter CEO Linda Yaccarino tweeted.

On Saturday night, Musk had anticipated that he planned to scrap the blue bird logo: “Soon we will say goodbye to the twitter brand and, little by little, to all the birds“, he tweeted around midnight, hinting at the end of the imagery from which the very word “tweet” derives.

“So, but X,” said the billionaire head of SpaceX, above an image of the Twitter bird on a black and white marble background. “If a good enough X logo is released tonight, we’ll release it worldwide tomorrow,” she said.

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Yaccarino, an advertising sales executive for NBCUniversal whom Musk hired to become CEO of Twitter, said the social media platform is about to expand its reach.

“X is the future state of limitless interactivity, centered on audio, video, messaging, payment/banking, creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino wrote. “There is absolutely no limit to this transformation. X will be the platform that can deliver, well…everything,” he said.

Since Musk bought Twitter for $44 billion last October, the platform’s ad business has partially collapsed as marketers angered by mass layoffs on the platform that killed content moderation as well as Musk’s management style. In response, it moved towards introducing payments and commerce through the platform in search of new revenue.

Twitter, founded in 2006 and whose name is a play on the sound of bird chatter, brought out the avian logo early on, when the company bought a stock symbol of a light blue bird for $15, according to the design website. creative block.

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The 52-year-old Tesla founder previously said that his takeover of Twitter last year was “an accelerator to create X, the app for everything,” a reference to the company X.com which was founded in 1999, a later version of which became PayPal, a payment giant. Such an app could still function as a social networking platform and include mobile messaging and payments as well.

Twitter is believed to have around 200 million daily active users, but has suffered repeated glitches since Musk bought the app and laid off a large portion of his staff. Since then, many users and advertisers have responded negatively to the social networking site’s new charges for previously free services, changes to content moderation and the return of previously banned right-wing accounts.

Musk, who has already named Twitter’s parent company x Corporation, said earlier this month that Twitter has lost about half of its ad revenue since it took over in October.

The Facebook Matrix, Meta, launched its own text-based platform earlier this month, called Threads, which has up to 150 million users according to some estimates. But the amount of time users spend on the rival app has plummeted in the weeks since its launch, according to data from market research firm Sensor Tower.