Apple works on AI tools to compete with OpenAI

Apple Inc. is quietly working on artificial intelligence tools It could compete with OpenAI Inc., Alphabet Inc.’s Google and other companies, but the company has yet to come up with a clear strategy for rolling out the technology to consumers.

The manufacturer of the iPhone under its own framework to create large language models — the AI-based systems that are at the core of new solutions like Google’s ChatGPT and Bard — according to sources with direct knowledge. On that foundation, known as “Ajax,” Apple also created a chatbot service that some engineers call “Apple GPT.”

In recent months, AI push has become a major effort for Apple, and several teams collaborated on the project, said the sources, who asked not to be named because the matter was private. The job includes trying to resolve potential technology-related privacy issues.

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Apple shares rose as much as 2.3%, to an all-time high of $198.23, after Bloomberg reported on the AI ​​initiative on Wednesday, recouping earlier losses. Microsoft Corp., a partner and main backer of OpenAI, fell about 1% on the news.

A spokesman for Cupertino, California-based Apple declined to comment.

Last year, the launch of OpenAI’s ChatGPT, Google’s Bard and Microsoft’s Bing AI took the company by surprise. Although Apple has been incorporating artificial intelligence features into its products for years, it is now catching up on the market for generative tools, which can create essays, images and even videos from text. This technology has captured the imagination of consumers and businesses in recent months, causing a stampede of related products.

Apple’s attitude towards Artificial Intelligence

Apple’s absence from this frenzy has been noted. Its main artificial intelligence product, the voice assistant Siri, has stagnated in recent years. But the company has made AI advances in other fields, such as improved photos and search on the iPhone. A smarter version of the autocorrect feature is also coming to your mobile devices this year.

Publicly, the CEO, Tim Cook, has been circumspect in the face of the spate of new AI services hitting the market. Although the technology has potential, there are still a “series of issues that need to be resolved,” he said during a conference call in May. Apple will add AI to more of its products, he said, but “on a very thoughtful basis.”

In an interview with Good Morning America, meanwhile, Cook said that he uses ChatGPT and that it’s something the company is “closely evaluating.”

behind the scenes, Apple worries about missing out on a potentially momentous change in the operation of the devices. Generative AI promises to transform the way people interact with phones, computers, and other technology. And Apple’s devices, which generated revenue of nearly $320 billion in the last fiscal year, could take a hit if the company doesn’t keep up with AI advances.


That is why Apple has begun to lay the foundations of the AI services with the Ajax framework, as well as a tool similar to ChatGPT for internal use. Ajax was first created last year to unify machine learning development at Apple, according to people familiar with the effort.

The company has already implemented AI-related improvements to search, Siri, and the maps based on that system. And Ajax is now being used to create large language models and serve as the basis for the internal ChatGPT-style tool, the people said.

The chatbot app was created as an experiment late last year by a small team of engineers. Its implementation within Apple was initially halted for security reasons related to generative AI, but it has since been rolled out to more employees. Even so, accessing the system requires special approval. There’s also an important caveat: your results can’t be used to develop customer-facing features.

However, Apple employees use it to assist in product prototyping. Also summarize texts and answer extensive questions on data with which you have been upset.

Apple isn’t the only one taking this approach. Samsung Electronics Co. and other technology companies have developed their own internal tools similar to ChatGPT after concerns were raised about third-party services leaking sensitive data.

Apple’s AI tool

Apple employees say that the company’s tool abundantly reproduces Bard, ChatGPT and Bing AI, and does not include any new features or technology. The system can be accessed as a web application and has a simplified design that is not intended for public consumption. Therefore, Apple has no plans to release it to consumers, although it is actively working to improve its underlying models.

Apple’s Ajax system is based on Google Jax, the search giant’s machine learning framework. Apple’s system runs on Google Cloud, which the company uses to power cloud services along with its own infrastructure and Inc’s AWS.

Translated by Paulina Munita.